After the first two openings in Japan, the London branch of L’Antica Pizzeria Da Michele was the one that launched the franchise of Michele in the World, along with the various Italian openings. In London, however, its inception has been quite troubled. Started as a small place in a remote area of Stoke Newington, north of London, it was later abandoned to move to a huge place right at the exit of Baker Street station, following the trend of large and very central locations in the other cities of Italy and the world.
They recently added an even more central location in the middle of Soho, effectively making London the only city in the world along with Rome with two locations. The pizza follows the same styles: the so-called “rota e’ carretta” (cartwheel) shape, extremely large and low. And, like the other pizzerias in the franchise, it offers other options besides the classic Margherita and Marinara, which are the only choices in the original location in Naples.
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